Introducing Bipha Artha Series - Our Latest Line of Perfumes

Introducing Bipha Artha Series - Our Latest Line of Perfumes

Bipha Ayurveda has always been a pioneer in introducing incredible fragrances and deodorants that changed the face of the herbal perfume market. Grounded in the quintessential Ayurveda roots, we promote the best natural perfume formulations that redefine the segment.

The brand that gave you the irreplaceable Parijata Series is at it again with a triumphant new series - Artha. Learn more about this new fragrance launch here.

Presenting Bipha Artha Series

The Bipha Artha series is a brand-new line of perfume products for all ages and genders. Comprising multiple exclusive herbal Ayurvedic formulations, it is just magic in crystal bottles. At present, we have launched three incredible fragrance solutions - Charu, Mithra (perfumes for ladies), and Indra (perfume for gentlemen). A unisex brand Suva is on the way.

The story of Bipha Artha tells a dedicated journey to arrive at long-standing fragrances that become the wearer’s best companion throughout the day. Artha perfume series offers solutions with classy head or top notes, alluring heart or middle notes and sensational base notes that stay for more than six hours.

Artha Charu

Artha Charu is an Eau de Parfum for women that promotes an enchanting, feminine fragrance. Available in an attractive 100 ml bottle, it is an indulgent treat for users and the social circle that comes into contact with them.

The top note of Charu contains the herbal ingredients Orange Blossom, Bergamot and Geranium. As for the middle note, we have a range of natural ingredients like Rose, Violet, Lily, Ylang-ylang and Jasmine. Base note ingredients are Iris, Musk, Amber, Cedarwood, Heliotrope and Sandalwood. A simple dab of this perfume on any of your pulse points imparts the promised quality of the product.

Artha Indra

Artha Indra is exclusively for men and is both sensual and sophisticated at the same levels. The notes accord in this 100 ml magic formulation are distinct from anything you have ever experienced in the perfumes for men category. We combine the ingredients of Indra in such a way as to let it speak volumes about the fragrance’s unique composition.

The head note that offers the energizing feel to Bipha Indra is comprised of Ylang-ylang, Bergamot and Lemon. The heart note ingredients are Iris, Orris, Jasmine, Violet and Lavender. Sandalwood, Amber, Patchouli, Musk and Vanilla are the ingredients in the base note. Apply it on any of your pulse points for desired effects.

We also have a fragrance called Suva that is under the section ‘new fragrances coming soon. It is being promoted as a unisex perfume helping you settle for one magic formulation for everyone in the family.

Artha Mithra

An exclusive Eau de Parfum for women available in 100 ml bottles, Artha Mithra is that breezy fragrance that touches the inner sweet little girl within you. This is a rich and luxurious fragrance that gets activated on your pulse points and stays around for the whole day.

The top note ingredients in Artha Mithra are Jasmine, Gardenia, Galbanum and Aldehyde. Middle or heart note ingredients in this fragrance solution are White Lily, Coriander, Geranium, Violet and Muguet. Sandalwood, Vetiver, Musk and Vanilla are the different base note ingredients.

What Are You Waiting For?

You have two options now. Stay mesmerized by this lovely information or experience the magic of our latest new fragrances in person. We won’t keep you waiting. Just visit to pick your fragrance. Happy spraying!


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