Sindoor has both social and religious significancein India. Married women in India wear Sindoor at the tip of their parted hair everyday to honour their husband and as a prayer for his long life. Both married and unmarried women wear it in the centre of their forehead as a beauty enhancer. It is one of the 16 traditional items referred to as Solah Shringar used in Indian bridal makeup. Men and women also apply it as a tilak on their forehead while visiting a temple or attending a religious ceremony. Sindoor is also a ritual offering to Hindu deities, mostly in temples dedicated to Shakti, Lakshmi and Vishnu.